Ernest Hemingway once said, “All you have to do is write one true sentence. Write the truest sentence you know.” What a notion... To write one true sentence. In the distracted world that we live in, when was the last time you sat down to write one true sentence? For many, it’s not very often, for others it’s in a daily journal. Imagine what it would be like if we, us, you... in this over stimulating, fast paced, exciting, ever growing world sat down to write? 

 

At Branche our wish is to challenge the current dynamic of relationships. The dynamic that is based upon likes and how many followers we have works for a lot of reasons, but here we believe in creating a deeper more meaningful connection that’s not only a click away. This connection requires a moment, it requires consciousness, and it requires attentiveness. Writing a letter is one of the few tasks in this new age world that is difficult to do with distraction. We’re not moving ‘back to a time when’... we’re moving forward. Forward into a time of authenticity and meaningful relationships.